Album Review - “Godfidence” by Madd keys
Metaphors for sports and rap are always a hand-in-hand partnership. There's no way around the coach and quarterback comparison when examining the relationship between a rapper and his producer. There's no better thrill than a championship victory, which is often compared to an artist releasing an album that is crafted, edited, and mastered for months before its release.
For Madd keys, these sports analogies are front and center as the rapper plays the proverbial quarterback to his viewers and longtime fans. Godfidence is just that, taking 14 tracks for Keys to swagger, boast, and humble-coach anyone within ear-shot his keys to life success.
Described as a story diving into what life could look like living within his dreams as a way to inspire others to live their life. From a visual standpoint, you wouldn't be wrong to imagine Madd keys heading a classroom. While a pen and pad wouldn't be necessary, the project opens with "7," a syllabus of album instructions with the rapper shooting off imperative lines like "What does success mean to you?" While a lot of the album could be seen as a "Don't reply, just listen" mold of questioning, the results are still the same, with the rapper sacrificing lyrical ability for the sake of getting his point across without confusion.
Jay-Z once said, "I'm trying to give you a million dollars worth of game for $9.99." One could say these same lessons are being noticed with every moment as the album has a layering of exceptional qualities. From self-worth anthems like "Drop That Hoe" to learning to appreciate a partner on "Can We Two Step." Every song is its brand of smoothness.
Another moment of this project that should be commended is its awareness to keep its lane and not experiment too far outside its boundaries with a sound or subject matter that's anything less than 99% authenticity inside and outside the booth.
Production-wise, the album is the energy match that provides the battery pack that keeps Maddkeys at his best. One would be hard-pressed to hear any instrumental like "Stunned Master" and find another topic to talk about than being the best dressed, best talker, best looking...(you get the point). On the flip side, a lot of the songs have the common theme of being hard-knocking anthems made for trunk-rattling. By design? Maybe, does it work? Absolutely.
Overall, Godfidence is An unfiltered, chalked to the brim playbook of life, listing all the pitfalls, successes, and game necessary to guide the most clueless street-aware rookies.
